Development of an app for digital tickets in collaboration with a great bank.
THINKING, PROTOTYPE AND DESIGN
Need Detected
Being the industry of events and concerts a growing industry (before the pandemic) in the Colombian context, the users and consumers of this type of event have been developing needs such as:
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Increase the agility in the ticket purchase process.
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Better information about events.
To reach a solution and find other opportunities to improve this need, is proposed:
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Know the stages of the process that require more attention and detect new opportunities.
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Solve these stages efficiently and reducing friction between them (create a fluid experience).
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Start the iteration process: product testing with users, receive feedback and adjust.
Customer Journey
(Click on image to expand)
User interface
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Differentiated value proposal from the first screen.
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The clickable elements must be effectively "clickable", resources such as subtle shadows tend to accentuate this feeling.
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The CTAs must be clearly hierarchical within the interface design. Elements such as "300 ballots left!" they are senses of urgency that in e-commerce help the conversion.
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Large, legible buttons that take up at least half of an adult fingerprint.
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Use of photographs to intensify the browsing experience.
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On complex screens, use color conventions to better rank and relate elements.
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In a screen that is part of the conversion flow, distracting elements and exit doors that interfere with the purchase process must be eliminated.
SOME EXAMPLE OF
Our Work
